Rebranding in 2018, Smokehead whisky asked Catalyst to supply bold and dynamic scenic items to reflect the grittier, more dynamic expression of their product for their live launch event.
Our specialised team, based in our 12,000 sq ft workshop in Edinburgh, created custom-made, bold assets, including mobile bars and backdrops, which were then installed across the UK and Europe. We commissioned renowned Ducati motorbike mechanic, Tyler Lunceford, to build a one-of-a-kind ‘Smoker’ motorbike, inspired by the Smokehead rebrand. The impressive motorbike took centre-stage when it was unveiled live at the Bike Shed in Shoreditch, London.
